Malcolm Gladwell explores why epidemics reach a tipping point -- a moment of critical mass, the threshold, the boiling point -- and finds that changes in the messengers, the message, or the context of the message, often very small ones, have occurred. Gladwell's Law of the Few involves people and the personality traits of special individuals (connectors, mavens, and salesmen) who become the fulcrum of rapid change. The Stickiness Factor concerns the message or product itself, and how contagious and memorable and impactful it is. The Power of Context relates to the conditions and circumstances of the times and places in which the epidemics occur.
For more information, go to Malcolm Gladwell' website
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